Pearl Shu

I build growth and monetization engines.

Product leader in AI, consumer, and SaaS. I own product-led growth, revenue strategy, pricing & packaging, freemium, self-serve, and conversion optimization at scale. Currently building at Suno.

Where I've built

SunoSpotifyDropboxGitLabNamely

My story

A little about me

I'm a product leader who builds the full growth engine. Not just the top of the funnel, but the system that turns users into revenue and revenue into compounding growth.

Most growth teams stop at acquisition and onboarding. I've spent the last decade taking that and going deeper: revenue, pricing, packaging, ARPU, retention. The monetization work that most product leaders won't touch and that most companies get wrong. I come from finance and consulting, so I don't just optimize funnels. I think about growth as a business model problem, and I build the commercial architecture underneath the product.

At Spotify, I built the Growth & Monetization team, owned subscriber growth and ARPU across 180+ countries, and launched pricing and packaging experiments that drove +30% subscriber growth. At Dropbox, I led growth and monetization across the self-serve business, redesigned pricing for +25% net new ARR, and shipped 0-to-1 monetization for new AI products. At GitLab, I reversed a -38% decline in self-serve growth to +55% YoY, hitting 130% of annual targets.

Now I'm at Suno, building revenue and growth for one of the fastest-growing consumer AI companies. Music has been a thread through my whole life. I trained as a classical pianist at Juilliard and performed at Carnegie Hall, and that connection to music is part of what drew me to Spotify and then to Suno.

I've made 25+ angel investments across AI, consumer, and B2B SaaS. I advise founders through First Round Capital, Eniac Ventures, and Halogen VC. Before tech, I was a consultant at Kearney and a banker at Citi.

Education

Princeton University

BA, magna cum laude

University of Pennsylvania (Wharton)

MBA

The Juilliard School

Piano Performance

Beyond work

When I'm not thinking about growth funnels and pricing models, you'll find me composing beats, chasing tennis balls, swimming laps, skiing new trails, perfecting pizza dough, learning the cello as an adult, aspiring to be an interior designer, hunting down the best coffee in whatever city I'm in, or chasing around my kids.

🎹🎾🏊‍♀️⛷️🍕🎻🛋️👶